MCSAATCHISPENCER - The creative, branding & marketing communication specialist in Hong Kong, founded by Spencer Wong and M&C Saatchi, the largest independent advertising group in the world, listed in London.

“In 2019, Amazon China appointed M&C Saatchi Spencer in Hong Kong to handle the rebranding of their real-time overseas online purchase. Amazon China granted the project to Spencer who had helped manifest their branding and marketing strategies for the launch of their new KINDLE at the time. The rebranding had shown great success in mainland China since 2015.”

“To curate the new luxury sensational experience for frequent travelers and affluent segment, M&C Saatchi Spencer were appointed by CDFG - Chinese Duty Free Group to develop their international luxury retail brand Duty Zero for Hong Kong international airport and Beijing Daxing airport.”

“From 2003 to 2015, Spencer is the key person who kept hands-on working for different chartered projects and brands under Coca-Cola group in Greater China at different agencies. With Spencer’s integrated strategies and creative ideas, the Coke brands had won the most awards in creative, digital and effectiveness range around the world. Spencer was nominated as the top 10 creative contributor in Coke 100 years Conference. His team is now available at M&C Saatchi Spencer to take up further challenges.”

“YUU - A virtual payment app which integrates the database of the Dairy Farm group in Hong Kong with several retail giants like Wellcome supermarket, Market Place, Mannings, 7-11, Ikea, KFC and Pizza Huts. M&C Saatchi Spencer are appointed to develop from the brand name, massive advertising campaigns, celebrity endorsement, outdoor stunt, mobile social and digital logistic implementations. The whole campaign has achieved ground-breaking results with over 3 millions subscriptions in the first 3 months after launch. We have demonstrated the true power of integrated marketing ever in Hong Kong. ”

The working relationship has commenced since M&C Saatchi Spencer won the pitch for two significant projects of Henderson Land in early 2021. By mobilizing the global networks and resources, M&C Saatchi Spencer aims to rebrand Henderson Land as the top 10 global property developers, through their strategic implementations and diversified communications of the campaigns.

“Hong Kong Broadband – the 2nd largest broadband network in Hong Kong. M&C Saatchi Spencer have been Hong Kong Broadband’s strategic partner on marketing communications since early 2019 and have been shared some remarkable collaborations together.”

“Mandarin Oriental Hotel and their iconic masterpiece of an advertising campaign called “Are you a Fan?” was first introduced by M&C Saatchi Hong Kong in 1998. However, Very few realize that the campaign was originally produced with a charitable purpose. Celebrities who regularly stay at the group’s hotels were invited. M&C Saatchi served this client for more than 28 years, until recently in 2017 when MO London started renovating.”

“With its mother company Standard Chartered Group, Mox is one of the top leading virtual banks in Hong Kong. M&C Saatchi Spencer is appointed to work on a mega launch for their MOX credit, in early 2021. The campaign of 5 TVC series becomes Talk of the Town with unprecedent increment on subscriptions.”

“Since 2008, Spencer has led his team in McCann & Spencer to formulate a strategy for MTRC’s branding and marketing communications development. This included a multitude of properties such as Lohas Park, Elements, Popcorn, and various other malls located along the MTR stations. To this day, the same team is still creating bold ideas with Spencer at M&C.”

“Smartone stands at the pinnacle as a top 3 mobile network provider in Hong Kong. M&C Saatchi Spencer also shared these endeavors as their retaining branding & creative agency partner since 2019. During their ride together, M&C has successfully manifested something spectacular with the launch of Smartone’s 5G branding campaigns with all integrated marketing contents and communications.”

“Solvil et Titus watches possessesa rare trait in Hong Kong as they had upheld the same brand image and direction throughout the last 25 years. Spencer has been a core member of the advertising team since 1991 to develop a lot of famous advertising campaigns around the brand concept - Time is love. These campaigns allowed client City Chain group to further expand their business into mainland China, and also penetrate the South East Asian market. More importantly, the brand is associated with its memorable TVC and has been identified as an integral part of Hong Kong’s culture since the 80s.”

“Since 2016, M&C Saatchi Spencer collaborated with the well renowned Japanese Snow brand to launch their infant’s milk and mom’s care products. Through creative production, key social videos & broadcast contents, we nurtured Snow’s presence in Hong Kong. With the two brands working side by side, one of the videos we produced which used a warm animation and vibrant jingle became a top 10 all-time most watched kid’s video on Youtube.”