Mox Appoints M&C Saatchi Spencer for Mox Credit launch campaign, featuring Johnnie To, Joyce Cheng and Anson Lo
4 May 2021, Hong Kong – Mox Bank today made Mox Credit available to everyone in Hong Kong. Mox has appointed M&C Saatchi Spencer to launch a series of TV commercials for Mox Credit, as part of its promotional campaign to reach out to Hong Kong audiences and stand out from the other competitors' promotional and offer-driven approaches. For the first time ever, highly acclaimed filmmaker Johnnie To took part in a TV commercial as a brand ambassador, together with other well-known and much-loved Hong Kong personalities, singer-actress Joyce Cheng and local heartthrob Anson Lo, from the boyband, Mirror.
The TVC campaign will revolve around the new theme of “Because The World is Changing”, tagline for Mox Credit. Made into an advertising series with five episodes, it follows the story of a true-to-life drama of the celebrities competing for an endorsement job with Mox. The narrative plays on the message that because the world is changing, everyone needs a bank and a bank card that’s designed to keep up. Mox Credit’s key features will be showcased throughout the TVC – features that make Mox Credit more than just a credit card, such as seamless application experience, instant application decision, instant use upon approval, daily interest and unlimited CashBack.
Peony Wu, Chief Customer Officer, said, “The world is changing and Mox is changing with you. Mox Credit is better than a credit card and we want to bring this message out to more Hong Kongers to come on board and experience a new way to save, spend and borrow. What a better way to do so with three of the most loved, treasured Hong Kong personalities who crosses all age and culture boundaries - Johnnie To, Joyce Cheng and Anson Lo.”
Spencer Wong, M&C Saatchi Spencer, said, \"Brand awareness is always the king, no matter how the world is changing. We want Mox and this campaign to be the talk of the town. All three celebrities, Johnnie, Joyce and Anson, will act out as themselves in their professional lives. What a pleasure it was working with them.”
The 5-episode miniseries will be broadcasted on TV starting on early May sequentially – one episode in each commercial break during primetime. A larger media plan for OOH and social media channels will follow the advertising launch.
Creative Agency: M&C Saatchi Spencer
Agency team: Spencer Wong, Jazon Chan, Kiki Lam, Wendy Ho, Philip Tsang, Nick Wong
Production House: Film Factory
Post Production: Touches
Film Director: Man Chung