Campaign Asia features M&C Saatchi Spencer’s rebranding campaign for UA Finance, featuring Ultraman Kaiju monsters, Endy Chow, Jo Lam, Shirley Chan and Jackie Lau
M&C Saatchi Spencer is excited to have received coverage from Campaign Asia on our rebranding work with UA Finance. It is a strong recognition to our creative effort over the course, as we look to continuously striving for deliver with power and boldness.
The campaign featured four Kaiju monsters from the iconic Japanese series Ultraman, each representing different financial difficulties faced frequently. Equipped with an Iron Man-like arm that iconically symbolised UA Finance's suite of personal-loan products, singer/actor Endy Chow led a group to victory in a heroic boxing setting.
In addition to TV, the campaign also spreaded its prominence through bustling outdoor locations, including all three cross-harbour tunnels in Hong Kong, as well as point-of-sale materials and digital ads. The brand also distributed bottles of UA Finance soda water with an “armed” truck to reify the instant relief brought by its services.
It is an honour to be recognised for our professional creative services. We are thrilled and ready for challenges ahead with new clients and old friends across an ever-expanding range of industries.